Teach Blake your company
Fill in your company profile so every Blake draft and briefing sounds like your team.
Blake writes and reasons better when it knows what your company does, who you sell to, and how you talk. This article walks the Company profile you fill in once, and the website connection Blake uses to keep it fresh.
Where the company profile lives
Open Settings > Company. The page has two halves:
- Sources: the websites and documents Blake reads from.
- Structured profile: fourteen sections you can fill in by hand or with Blake's help.
Connect your website
Click Connect website, paste your homepage URL, and pick a scope:
- Homepage only: fastest to index. Best for a small site or a quick test.
- Whole site: Blake follows internal links and indexes everything. Best for real use.
Blake crawls, extracts pages, and shows an Indexing status until it is done. When Blake has finished, the status flips to Indexed with a timestamp.
Use the page picker to include or exclude specific URLs. Re-index at any time to pull in fresh content. Rebuild clears the cache and starts over.
Blake reads publicly reachable pages only. If your site is behind a login, Blake cannot index it.
Let Blake fill the basics
Once your site is indexed, click Let Blake fill the basics on the Structured profile. Blake reads your indexed pages and drafts every section it can. You review each section before saving.
Blake pre-fills only the sections it has strong evidence for. Sections without evidence stay empty for you to fill in by hand.
The fourteen sections
| Section | What it captures |
|---|---|
| Identity | Company name, description, mission. |
| Services | What you sell or deliver. |
| Use cases | Concrete problems you solve. |
| Differentiation | What makes your offer different from competitors. |
| Audience | Who you sell to. |
| Tone | How you talk (formal, direct, playful). |
| What to avoid | Words, phrases, or claims you never make. |
| Key phrases | Signature phrases you use often. |
| Pricing | Your pricing model and starting points. |
| Competition | Named competitors and how you compare. |
| References | Customer names and success stories you can share. |
| Sales process | The steps a prospect goes through. |
| Seasonal | Time-of-year context (renewal cycles, quiet months). |
| Golden Cases | Your best closed deals as templates. See What a Golden Case is. |
Each section has its own Edit dialog with a completeness percentage. Aim for 80% or better on the sections you sell from most often (Identity, Services, Differentiation, Audience, Tone, References).
Why filling this out matters
Blake uses the company profile for:
- Outreach drafts: pulls from Identity, Services, and Tone to sound like your team.
- Briefings: cross-references your Audience section with the prospect's fit.
- Discovery: Blake compares prospects against your Golden Cases and Audience for score calibration.
- Chat answers: grounds Ask Blake's replies in what your company actually does.
The more accurate the profile, the sharper Blake gets.
Personal vs company knowledge
- Company profile (this page): shared across the workspace. Everyone benefits.
- Blake Memory (Lessons): personal or team-scoped rules. See Teach Blake with memory.
Use both. Fill the company profile once. Add Memory lessons as you catch Blake making the same mistake twice.
If a section will not update
- Blake did not fill anything: your indexed site does not have that content publicly. Fill by hand.
- Rebuild does not show new pages: check that the pages are linked from a page Blake already knows. Blake only crawls what it can reach.
- You lack the required permissions: only Admins and Owners can edit the profile. Ask an Admin.